Tapping into the Potential of Untappd

Absolutely nothing going on in the kitchen at all this weekend, so I'm gonna babble on a bit about my favorite beer-related app, Untappd. First off, what the heck is this Untappd? Basically it's FB for beers; it allows you to "check in" to beers you are drinking, rate them, note your location (through Foursquare) and add short tasting notes (or random babble!) and share all that with friends on the Untappd service as well as post that info to Facebook and Twitter. You can also post pictures of your beers, toast your friends beers, add comments or questions to their check-ins, and earn badges for various craft beer "milestones." (The bar is set very low for most of these "milestones" but they can offer some direction to your craft beer journey if you find yourself at a loss as to what to try next. Mostly they're just for fun.) The Untappd app works with both IOS and Android, and can also be accessed through their website. A recent update has improved the speed dramatically.

While that all sounds great, what use is the damn thing really? Why go through the effort of "checking in" all the beers you enjoy as you drink them? Fair question, and honestly, if you mainly drink whatever is on tap, or whatever is on special this week at your local grocery, this app isn't going to interest you. (If that describes you, though, ya'll would never have read this far into anything I've ever babbled on about!) I'm gonna roll through several of the ways I use Untappd as well as some of the ways I think folks newer to their craft beer adventures might find it useful.

If you're fairly new to craft beer, you may think it silly to need any assistance in keeping track of what brews you've tried and what you thought of them. As you become more adventurous, or just are offered the opportunity to try wider varieties, you'll soon find that there are more different styles and varieties of beer than you ever imagined, much less different individual beers from each of the more than 2,500 breweries operating in the USA alone!!! If you are fairly adventurous, you'll soon find that you may remember having tried a particular beer, but you've no idea whether or not you liked it. (Much less, would it go good with pizza, or should you order some Thai take-out to go with this one!)

If you ever have the pleasure of attending a craft beer fest, you will be sampling perhaps a dozen brews out of hundreds of different beers from several dozen different breweries. You can check them into an app, or keep written notes...or agonize over which one of those samples was so fantastic you'd buy a dozen more...if you remember which one it was! Brewfests are notoriously short on tables, so don't forget your BeerSchwing!

As you try more different brews, just making sure you don't purchase something you didn't like last time becomes more of an effort. Next time you're standing at your local BrewPalooza beer store (in KY, Liquor Barn is THE place for stocking up!) take a good look at the 600 different singles they have lined up. So yeah, that's one of the most important uses I have for Untappd, and why I find it useful: I will open the app and enter each brand as I'm shopping in the singles shelves...Untappd shows which brews from that brewery I've already tried, and I can easily avoid repeats!

Untappd will list three suggestions of similar beers for each beer you check in, and you can add these to your "wish list" with a tap. This is a great way to discover new beers!

Another great way to discover new beers you'll enjoy is to pay attention to what your Untappd friends are drinking! If you see your friends giving 5 stars to a brew, and you know they like the same kind of brews you do...well, time to buy a few! Look for activity on beers you know that you really enjoy, and make friends with those folks. Then watch whatever high ratings they give, for your own wish list! I've been an Untappd user for a coupla years now, and I still scroll through activity on brews I rated 5 to see who else rated it highly, so I can find new friends who have tastes similar to my own. If you're new to Untappd and craft beer, just scroll through activity on the beers you know you like and go from there!

So, find out what your friends like; find friends that like what you do: Untappd!!!

Drink like a chimney and jump like a crocodile! (And check it all in on Untappd!)